Preslie Cox Photography
rebrand, web, & photography
Preslie Cox Photography is a small business serving areas of Baytown and San Marcos, Texas since 2010. Preslie is an on-location, natural light photographer; her services include high school senior photography, family and children photography, engagements, and most recently, wedding photography. She has had work featured by Senior Inspire, Good Texas Living, Texas State University's L.B.J. Student Center, and Texas Hill Country. Some of her best-selling products include fine-linen textured prints, custom-designed graduation and wedding announcements, and hard cover albums.
the goal behind the brand: The idea behind Preslie Cox Photography emerged after the Preslie had her own photos taken at the end of her senior year of high school in 2009 and the confidence she felt in herself during her senior session. Afterwards, she received her first DSLR camera as a graduation gift and had a goal to learn more about photography, the craft, and eventually turn her ideas and visions into her own business. She wanted other people to feel beautiful, comfortable, and confident while having their photos taken during such a special time in their lives. She also wanted to create beautiful products for families to cherish and display in their homes. Preslie began investing time and money into some of the finest photography equipment and furthering her education for her passion. She spends time learning from other creative entrepreneurs about strategies to effectively run a small business independently.
After spending a month in Italy on a study abroad trip with Texas State University, Preslie became passionate about photojournalism, travel and lifestyle photography. Upon returning to the States, she began investing in travel photography seminars hosted by National Geographic in Austin, Texas. She also started a job with Texas State's newspaper, the University Star, where she served as a photographer and multimedia editor. Preslie received a Bachelor of Fine Arts in Photography from Texas State in the Spring of 2015 and plans to continue growing her small business upon graduation this coming Spring.
the problem: When Preslie Cox Photography began, there wasn't a firm conceptual design behind the brand. There has been a cycle of several different logos over the course of seven years that weren't consistent and lacked a strong design to communicate the brand's goals. Navigation on the website has been difficult for clients to find information on pricing and the site needed a new design to reflect the brand.
the solution: With a new trademark, website design, color palette and typography, the brand can effectively communicate it's original goal and style. Navigation within the site is now more user-friendly and clients can locate information in a timely manner.
identity: A new logo was necessary for Preslie Cox Photography to match the Preslie's contemporary work style. Previous to the rebrand, the logo was a badge made up of the photographer's initials and Preslie Cox Photography spelled out around the initials in the center. The new design was created with a camera aperture in the center, Preslie Cox Photography spelled around the mark, and also includes when the business was established. It is a simple and elegant design that now works cohesively with the brand, the work and style of the photographer, and communicates that the brand is a contemporary photography service.
color and typography: